The Alara Training Academy
Luxury permanent makeup, made for you.
Learn the craft with Lara — beginners courses, hairstroke masterclasses, mentorship and the science behind cosmetic tattooing.
Courses
Choose your path.
From your very first lesson to advanced technique — every course is taught personally by Lara.
Online · 3-month coaching & mentorship
The Realistic Hairstroke Programme
A 3 month mentorship programme with weekly live coaching calls for the first 6 weeks, weekly challenges and on-demand videos — with the option to add two days of in-house mastery training with Lara.
£1,900 full programme · £1,700 online only
Next groups: Monday 2nd November · Monday 11th January
Book now →
3 Day Realistic Hairstrokes Masterclass + Science
Masterclass with the science included3 Day Realistic Hairstrokes Masterclass
Advanced techniques for seasoned professionalsThe Science Behind Cosmetic Tattooing
Online Science Behind Cosmetic Tattooing
Learn online, anywhereShadow Day
Observe a seasoned artist at work — choose your focus, such as eyebrow microblading or lip blushing.
Also at Alara
Treatments with Lara.
Also available
Laser Removal
Unhappy with existing pigment, or ready for a fresh start? Lara also offers laser removal. Book a consultation to talk through your options.
Not sure where to begin?
Find your perfect course.
Three quick questions and we'll point you to the right place to start.
Meet your teacher
Learn from someone who does it every day.
Lara runs Alara Brow Design, a cosmetic tattooing studio known for natural, softly finished brows and lips. Her training brings the same attention to detail into the classroom — detailed demonstrations, hands-on practice and bespoke learning.
✓ VTCT Qualified ✓ International Judge & Speaker
Read Lara's storyHow you'll learn
Skill, built step by step.
Understand
The science of skin, pigment and safe practice.
Observe
Detailed demonstrations from Lara, up close.
Practise
Hands-on practice with guidance as you go.
Grow
Mentorship and masterclasses to refine your craft.
Training reviews
Good to know
Questions, answered.
I'm brand new — where do I start?
Start with Permanent Makeup Training for Beginners. If you'd like to talk it through first, schedule a consultation with Lara.
Which course is for experienced artists?
The Realistic Hairstrokes Masterclass covers advanced techniques for seasoned professionals, and the Mentorship Programme offers ongoing guidance.
Can I learn online?
Yes — the Science Behind Cosmetic Tattooing is available online.
What's a shadow day?
A day observing a seasoned artist at work, with a focus of your choice such as eyebrow microblading or lip blushing.
Your new career starts here
Train with Lara.
Choose a course, or schedule a consultation and we'll find the right fit together.